“Design is a problem-solving process and the world today has so many problems. Designers need to play a larger role-not just responding, but initiating. We need to bring our personal beliefs and professional activities into alignment. Through our work, we have the opportunity and the responsibility to put our system of basic values into action-to model the behavior that we want to see in the world.” (http://www.aiga.org/ethics-and-social-responsibility)
“The creativity perspective, where our creativity is held sacred, will work in all situation to help us to get what we need. It is to embrace the depth and breadth of our creative power and creative ability. It does not necessarily replace any other perspective we hold. Rather allows us to step beyond any perspective we have to create what we desire. We may only need an engineering or a physician’s perspective or the like for a particular problem we face and wish to solve. The creativity perspective will help us to see and create the perspective we need.”
“The creativity perspective is not a way or a method of creating. Rather it is the ability to create whatever ability or view that we need to create what we desire. There is no single set of concepts, principles or rules that we can go to and point to say, “If I learn these, I will have a creativity perspective.” Rather, it is about seeing and observing how the principles, concepts, and ideas we possess do or do not allow us to move into the unknown and address what we need to face to create what we desire. A creativity perspective is something that grows and evolves within our being as we maintain focus and desire to become more creative and creatively empowered.” (http://ryuc.info/common/creativity_perspective/creativity_perspective.htm)
“It is through the message that the graphic designer as co-author finally confronts his or her knowledge, culture, conceptions and sincerity. The graphic designer must define a strategy and be aware of other existing social strategies, including those that arise from different national situations. In relation to the message, the graphic designer applies pertinent expression codes whether derived from local, national, or international culture — thus producing emotion and meaning. As in Baudelaire’s Les Fleurs du mal, this capacity of graphic designers to find paths through the “dark forest of signs” makes them artists in the full sense.” (http://backspace.com/notes/2009/09/the-social-role-of-the-graphic-designer.php)
“Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political.” (http://www.aiga.org/guide-whatisgraphicdesign)
“Skeptics are critical thinkers. They look beyond the surface and dig deeper. Skeptical optimists believe that there’s always a light at the end of the tunnel and that people can change and have the capacity to do good far beyond what we could ever imagine. They’re also aware that asking “why?” isn’t negative, but rather a necessary question to gain more clarity and achieve better results.
Skeptical optimists see the glass as half full but never get tired of brainstorming ways to fill it all the way up so that more people can enjoy what’s inside.” (http://www.thinksplendid.com/2012/03/on-being-skeptical-optimist.html)
Do No Harm
You are not a storyteller
Pablo The Movie
Man Vs. Machine
A Graphic Designer is a searcher. It is a person who has the ability to find, even in the most common of things, new meanings, new forms which become an integral part of mankind’s evolution. A graphic designer looks for beauty where others don’t see it. He finds new patterns in already existing ones. He gives colour and flavour to all that surrounds us. He finds innovative solutions for the implementation of results from research. A graphic designer sketches ideas and transposes them in everyday life in the most accessible ways. Heassists and guides the education of the society in the spirit of beauty. He adds value to every aspect regarding the well-functioning of society in relation with the people who make it up. He is a shaper of opinions who maintains his impartiality. He is a thinker. He can be skeptical as he sees reality in depth with his critical spirit, but he is actually a skeptical-optimist. He will always aim for perfection, for the sake of creation and not destruction.
By creating a small animation on the topic “Graphic Designer”, I would to like to impact the target group of the youth. They are the ones who will provide materiality to the future and I hope they will do it in a beautiful way, sticking to the moral values which are so necessary in today’s society. As for its display, I would choose schools, TV channels and, wherever possible, public spaces fitted with big screens for the purpose of advertising.
Words to be used:
- Graphic Designer is
- Skeptical optimist
The Innovation of Loneliness
Moving Brands / Moving World
Gobierno Abierto – Short Film
The History of Magazine
A Record Of Life
La Sombra del Viento
Races and Faces
Working on Storyboard
First Look Storyboard
Human dynamics, institutional change, political relations and the global environment have become increasingly intertwined. The re-emergence of extremist political parties, the segregation of cultures and ethnic conflict, illustrate the problematic side of socio-cultural integration.
“People are afraid that the evolution of a global village will raise conflicts between cultures, cause a fragmentation of culture, or lead to cultural domination by more developed countries and possibly create hybrid cultures (Johnson 191-96).”
This threatens to create Tribalization.
In my opinion, graphic designers can shape our society in a beautiful form. They, through their knowledge and visions, can avoid human evolution to take dark shades and offer an alternative to a world in which happiness is dominant.
“Graphic Design has always be in existence from the prehistoric world to this modern world, and it will continue to be around us. It has influenced every society in many different. It is also deduced here that Graphic design is seen as water is to life, unavoidable and vital. It is meant to beautify and to solve the problems of communication, information, awareness, clarification of views whether abstract or philosophic and to pass future knowledge. Graphic design has also improved the presentation of science, opinion and facts through high thought compositions of visual information called Information design.” (King’s Edogiawerie)
After first tutorial
Following Alexandra’s tutorial, in which I discussed the idea of the movie, I realized I could bring a few improvements to the initial script. Through applying a few personalized sets of letters and the introduction of more motion, I think that the idea that the film is based on, could be perceived more clearly. In any case, I will ‘build’ the new sets of letters, I’ll update the storyboard, following to finish it at the next tutorial hosted by Markos.
The thoughts after Markos’ tutorial
It seems that the concept behind the script isn’t clear enough. I’ll try to improve the scenes, maintaining the initial idea for a more concise variant.
I left from the idea that in every component of society there is a design and behind every design there is a designer. Whether it be the social or political side, designers have influenced evolution, but have not always obtained their desired result. The lack of vision or ignorance of those who rule us have led to devastating consequences upon the planet: pollution, desertification, deforestation, global warming etc. With all this, designers have never stopped searching for solutions, to reduce the destruction and cure society. At a certain level, designer can be looked upon as a healer. He is the generator of curing solutions for the plagues of the present.
I completed the script. Also influenced by my recent reading of an anthology of essays, “78+1 Essays” (Michael Bierut), I am certain that the association of a designer with a healer is appropriate. Graphic Designer is a Healer.
I have changed part of the original illustrations, created others and I have a clear idea over the story. I continue to search ways and techniques to animate typography.
There were a couple of exhausting days. I viewed tens of tutorials for After Effects. A few have grasped my attention and, with determination, I hope to ‘move’ things.
I succeeded in passing half of the way. I made mistakes, lost many hours for minor mistakes, but in the end I am pretty pleased with the end result… so far. I chose to use a few more effects than originally planned, and because, honestly, ‘have grabbed me’. I am still at an amateur level but I believe I am on the right path. I discovered Red Giant Trapcode Suit. They are phenomenal. Initially I tried to obtain a ‘particle sphere’, but I couldn’t find Optical Flares and DNxHD Video Codec, necessary for obtaining the effect. Until now I used Trapcode Particular and Trapcode Form, and just at a small level, but… you can obtain incredible things.
For a period of time I was stuck on the effect of transition between scenes. In the end I opted for what is actually seen in the film. Its creation wasn’t extremely difficult, but I can say that it needs a lot of patience and care. It took me approximately five hours to finish it, but it was worth it. It also brought me a benefit. I managed to set the command for ‘Trim Comp to Work Area’, a function which is extremely useful, which I didn’t have previously in the line of commands of After Effects.
To better shape the shade of warning of the words which represents the planet’s problems, I decided to give another touch of personalization. I believe the effect is more powerful now.
So far this is the result…
During the Easter break
After the presentation before the holiday and after the discussion with Alexandra, I decided to make another few adjustments to the scenes which symbolize Earth’s threats… Surely, they can be much better but what I accomplished depended on how much I managed to accumulate in After Effects during this time.
A lot of hard work, errors, stress, but in the end I can say I am quite pleased with the end result. I tried to use as much from After Effect’s options, which probably ‘loaded’ the movie too much, but honestly, when you begin to uncover its secrets, you want more and more. This is the final result and as the music, I used portions of ‘Viking’s’ soundtrack, which is one of the greatest TV shows of all time.
The last tutorial before Crit. Watching the movie, along with Markos, has revealed to me new possibilities for improvement. I think there will be a few days of exploration and experiments. I hope to achieve giving it better consistence.
The final touches, the final version… I should probably feel more satisfaction, but in the light of my previous feedback, I have a unsettling sensation. I don’t claim that I have accomplished an extraordinary movie, but I am convinced that it is based on a well-designed concept and the animation is a clear projection of my vision upon this topic. I enjoyed working with After Effects, I have accumulated a lot (keeping in mind that I knew close to nothing of this software) in a relatively short amount of time, and yes, I might have over-used the possibilities that the software offers, but I cherished these moments and I would probably do the same if I would do it again. The quality and expression of the message in design, for me, must have a flowing link and, especially, should represent me. It is a projection of my thoughts and perspective over this topic. I can certainly say it isn’t a ‘festival movie’, but I believe I have reached the key points for any creation of this sort. The message is clear, emulates emotion, and captures attention. It can be remodeled, improved, even re-invented, but in the end you must find yourself in your own design. I consider myself as an amateur at the moment, but I am convinced that this film is a certain part of my artistic thinking. With time and many other projects like this, this will be refined, but in hindsight I don’t think I will be ashamed with my origins.
I thank my tutors, Alexandra and Markos, for their patience and perseverance with which they taught me the ‘ABC’s’ of animation and for all their advice given throughout this project.